Most convincing Big Data Use cases in Enterprise

Since last 12 months visited around 10 countries and had several web-conference with established enterprises around the world.( Except America and Europe).  Everyone has been eager to understand big data and start journey with the most profitable use cases. However  all enthusiasm doesn’t kicks up a big data project as the toughest job has been to identify relevant use cases that would make them profitable. Only few customers consider big data for optimizing operational cost, most of them tend to explore how they can create a new service, products, or optimize customer experience using Big Data technologies. Here are the top 5 use cases that were most convincing.

1. URL Log, xDR , IPDR Analysis  by Telco.
2. Data warehouse Augmentation for Bankers.
3. Network Inspection, Security and Audit across verticals.
4. Product Quality /Defect Tracking for Manufacturing.
5. Search across several terabytes of information.

Well the most discussed use case has been Social Media Analytics for understanding customer buying pattern, sentiment analytics. However after few rounds of discussion it becomes challenging to justify the tangible benefit and ROI. Also considering the data availability, veracity and availability of point tools and lack of Strategy around social media made this a challenging one to get started.